What are the Sky commissioners looking for in a new series? Get all the behind-the-scenes info on what their audience prefers, the positive changes they want to make and their top priorities for new content. Who knows -- your big idea could be the next smash hit!
Audience knows best
Our audience loves that box set mentality.
When it comes to looking for that next big programme, Sky are first and foremost listening to their audience. When people pay extra for a service, they begin to expect slightly different content. This means that a wide range of programmes, with a particular focus on the comedy drama, is what they're after.
A diverse pool of talent
We look to stimulate the talent pool.
Another massive priority is keeping their offerings changing with and reflecting the times. For Sky, this means hiring more women to create and star in the programmes they commission.